The last couple of days have been pretty exciting for me, as I was a contributor to a pretty major inbound marketing piece that was put out. Figure at this point it is a good idea to fill you in a bit on what it is that I do. I am very excited because I work in a field that changes it seems by the day, so by the time you are old enough to read this my role will likely be completely different.
In a nutshell, I help companies optimize their websites so they show up higher in search engines (primarily Google). I do this a variety of ways which I won’t go into, but it is a combination of code changes in addition to off-site factors that help to create basically an online reputation for the company website. My current title is SEO/Product Marketing Manager and this encompasses a few other things as well.
In addition to SEO (which is explained above and stands for Search Engine Optimization) I also manage web analytics, social media product development and PPC strategy. Let’s start with analytics.
Web analytics track everything that happens within a website, from traffic to time on page to the links that are clicked on. It has thousands of metrics that are accounted for, and I use these to draw conclusions on how we can better optimize and arrange the sites as well as report out to the brands that we work with.
On the social side, I manage the product strategy in what we develop. For example, we recently built a Facebook product that allows major brands (Wendy’s in this case) to post in geo-targeted areas on their national page. We are working on Twitter and Pinterest product currently.
Finally, on the PPC side (pay-per-click) I work with new clients on their strategy in terms of paid search. I work on what their approach should be in each market and then we have a team that will execute on making it happen.
It is almost guaranteed that I will not be at this company by the time you get this, but I currently work for a company called Balihoo that works with Fortune 1000 companies to help them market on a local level. Some of the clients that I do all the above for are Aflac, Pearle Vision, Kohler, Wendy’s and Behr.
The goal, and one that will hopefully be reached within the next decade or so, is to become a CMO or VP of Marketing for a company. I aspire to be an executive that runs an entire marketing department, or at some point possibly a company in general.
Anyway, thought I would fill you in on what I do now at the age of 29 and see where things are in the future. Can’t wait to see you!
Love, Dad